StudioSmall
An evolution of the brand identity for Toogood. The brief was to retain Faye’s original hand drawn Toogood logotype, but to introduce a new palette of fresh fonts, materials and colours. StudioSmall also developed a secondary T/plus symbol as a shorthand mark for usage across various products and packaging, and a complete redesign of Toogood's online presence.
Toogood
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@studio_small
StudioSmall is an independent, multidisciplinary design company that works within the creative industries for likeminded people, businesses and institutions worldwide. Based in London and Melbourne, and with a profession spanning well over 20 years, they are experts in art direction, branding, identity, digital, ecommerce, literature, packaging, and environments.
Clients: Dunhill, Sunspel, Fred Perry, Daks, Gails, Zegna, Loewe & Londonewcastle