StudioSmall

An evolution of the brand identity for Toogood. The brief was to retain Faye’s original hand drawn Toogood logotype, but to introduce a new palette of fresh fonts, materials and colours. StudioSmall also developed a secondary T/plus symbol as a shorthand mark for usage across various products and packaging, and a complete redesign of Toogood's online presence.

Toogood

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@studio_small

Clients: Margaret Howell, Dunhill, Sunspel, Fred Perry, Daks, Gails, Zegna, Loewe & Londonewcastle

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